Project Title: 
Rebrand Illustration Style Guide
Project lead, Designer, Illustrator
Wish is a global e-commerce company that provides a discovery-based, affordable and fun shopping experience.
In 2022, Wish underwent a rebrand to grab user's attention and stand out from competitors through bright colors and fun graphics. Driven by my passion and expertise in illustration, I led a team of 2 other designers to help carve out Wish's new illustration style as well as create a style guide and documentation for others to reference.
Click here to view the full illustration guideline

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