![](https://cdn.myportfolio.com/0e421716-9d45-4a08-acfe-3021a03966a1/b3a47241-8c1c-48ad-bebe-fb79a9059f56_rw_3840.png?h=744fe28347c34e70a88f0073a6379443)
Company:
Wish
Project Title:
Rebrand Illustration Style Guide
Role:
Project lead, Designer, Illustrator
Wish is a global e-commerce company that provides a discovery-based, affordable and fun shopping experience.
In 2022, Wish underwent a rebrand to grab user's attention and stand out from competitors through bright colors and fun graphics. Driven by my passion and expertise in illustration, I led a team of 2 other designers to help carve out Wish's new illustration style as well as create a style guide and documentation for others to reference.
![](https://cdn.myportfolio.com/0e421716-9d45-4a08-acfe-3021a03966a1/e29e0979-50b1-4b2d-a835-3ac8dff37072_rw_1920.png?h=1975209cf672a410ee89bc908ac1f7a8)
![](https://cdn.myportfolio.com/0e421716-9d45-4a08-acfe-3021a03966a1/8287d6e0-5ca5-4c78-b877-a52c1ee6854c_rw_3840.png?h=eac2a2feb08a7e0ba5ba48de7c5b690f)
![](https://cdn.myportfolio.com/0e421716-9d45-4a08-acfe-3021a03966a1/41da1baa-9a0c-4fb7-af46-27b52a25cdd0_rw_3840.png?h=08a119797420d1f35c8b5cec4db9945c)
![](https://cdn.myportfolio.com/0e421716-9d45-4a08-acfe-3021a03966a1/c35a5b89-f3f5-4c61-b16d-cdbad162fb1d_rw_3840.png?h=21ee0296fe362d04c5b4a7a0ce20b187)
![](https://cdn.myportfolio.com/0e421716-9d45-4a08-acfe-3021a03966a1/5d06ecc3-a6e3-4f08-ae65-1ee2645e4a87_rw_3840.png?h=f914f9fe1585f66f65bbf5aa0726294b)
Click here to view the full illustration guideline