Company:
Wish
Project Title:
Wish Rebrand
Wish Anniversary Sale
Role:
Lead designer
Credit:
Huge, Heist, Whale, Wish Creative Team
Awards:
Webby
Wish is a global e-commerce company that provides a discovery-based, affordable and fun shopping experience.
In the latter half of 2022, the Wish Creative Team partnered with the Huge agency to develop a fresh new look for the Wish brand. This rebrand came as a significant part of the company's turn around strategy to focus its e-commerce platform on fun and discoverability at a great price.
I had the opportunity of working closely with Huge to refine the new brand guidelines as well as help to create a rebrand illustration style, in-app features, and marketing assets.
This year, I was the lead designer for Wish Anniversary Sale, a large-scale marketing campaign that featured Wish's rebrand. I collaborated with the Heist creative agency to conceptualize the art direction for the campaign and worked on supporting print and in-app assets.
Wish Rebrand
Wish Anniversary Sale Campaign
